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  • Efforts to promote “The Third Place”?

    Camden BernatzCamden Bernatz
    Keymaster
    Novice

    I’ve been thinking about “the Third Place”; have any destination marketers made conscious effort to combat the disappearance of the Third Place in their destination?

    The Third Place is Disappearing

    Efforts to promote “The Third Place”?

    Camden BernatzCamden Bernatz
    Keymaster
    Novice

    For context, that link my original question is an article describing the concept of the Third Place, and how it seems to be disappearing from society, or at least changing.

    Efforts to promote “The Third Place”?

    Sarah BenoitSarah Benoit
    Keymaster
    Contributor

    Camden, I don’t know anyone who is talking about it from this angle but I love the conversation starter. I believe now that we have a second generation of digital natives as a society (and as a globe/collection of societies all using smartphones) we need to educate people about the addictive and neurological harms that come from only engaging with others online as part of how we prepare people to navigate a healthy, happy life. If you research friendship and loneliness online you’ll see a lot of conversations about this topic and how we help people make real-world connections so they get the social contact they need to develop their brains. This is not just true of young people, but definitely really important for those who are still growing into themselves. Older people need to be careful we are not stunting ourselves with this technology as well. For our own health, we don’t want to forget to connect to the actual people in our lives.

    All that being said I don’t think technology is “bad” and that our use of social media and smartphones means there is no good to be had from those tools, they can be so useful, life-changing, and empowering in some ways. But they are a double edged sword, like so many other things. In Asheville I’ve never heard anyone talk about the “third place” but we focus heavily on all the different unique places you can go in town to find what you love, are passionate about, and enjoy as a selling point for visiting. I still think people need help learning how to talk to people they don’t know or to approach a new group and make a connection. That seems to be a universal struggle. Thanks for sharing the article.

    Efforts to promote “The Third Place”?

    Camden BernatzCamden Bernatz
    Keymaster
    Novice

    Thanks for the insight Sarah.

    In many ways, the internet has become the third place, but it lacks some of the benefits of real-world third places. It can be smoke and mirrors in many instances.

    I want to visit Asheville!

    Efforts to promote “The Third Place”?

    Sarah BenoitSarah Benoit
    Keymaster
    Contributor

    Camden, if you are ever in this area please reach out. I can give you the best insider tips. I just celebrated my 25-year anniversary with Asheville, it is such a special place. I have been able to watch all of the positives and negatives of tourism growth in real-time as a community member here and even though we’ve changed a lot I am still in love with this city more than ever. Hope you get the chance to experience it first hand someday.

    Efforts to promote “The Third Place”?

    Trent SnyderTrent Snyder
    Keymaster
    Novice

    Way, way late to this conversation, but thanks for sharing this article, Camden! I’ve always loved the idea of third places and completely agree with Sarah’s thoughts and admonitions, including Asheville being a special place. I’m grateful I’m only a few hours away!

    Like Asheville, we’re intentional about promoting unique places which can tend to be third places.

    We also encourage workshops, meetings, or meetups at third places with our stakeholders. Last week I was at a coffee shop that has a small upstairs area and outdoor patio that can be used for meetings and at least three meetups were occurring with groups from about 6-15 people. It was great to see.

    The outdoors are important to us, so we leverage grant funds we administer to support stakeholders who create new outdoor spaces and experiences where people can gather. Our Augusta Canal National Heritage Area is often a place I meet up with friends to go mountain biking or kayaking and its fun to meet other enthusiasts on the trails or the water who are either visitors or community members/future friends.

    I’d argue that getting out of our cars encourages connections and economic activity for third places too, so we actively work with local government to promote infrastructure projects that make for a more walkable and bikeable downtown. It makes it easier for people discover, access, and move between third places.

    We’re also rolling out themed trails. The first one promotes visitation to our locally owned coffee shops.

    A common theme we hear from our local university students is that there aren’t enough late night spots for the under 21 crowd. They seem to be looking for third places they can access aside from bars, so we try to talk to restaurants and coffee shops about their hours and extending them.

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