Core Courses
October 19-20, 2024

• Destination Advocacy and Community Relations
  Instructors: Cassandra McAuley, CDME, Managing Director, MMGY NextFactor
  John Groh, CDME, President and CEO, Rockford Area Convention & Visitors Bureau
• Destination Marketing & Sales
  Instructors: Cody Chomiak, CDME, Vice President of Marketing, Travel Manitoba
  Tom Loftus, CDME, Vice President of Marketing, Richmond Region Tourism

Elective Courses
October 21-22, 2024

• Destination Organization Financial Management
  Instructors: Mike Zumbaugh, CDME, Chief Financial Officer, Visit Estes Park
  Chris Kipper, CDME, Chief Financial Officer, Louisville Tourism
• Human Resources and Culture Transformation
  Instructors: Linda John, CDME, VP Travel & Hospitality Practice, Fired Up! Culture
  Meg Winchester, CDME, Senior Advisor, Fired Up! Culture
  Jennifer Johnson, Vice President of Operations, Monterey County Convention & Visitors Bureau