Destination organizations have been redesigning themselves to be both visitor and resident facing organizations with community wide social goals alongside of their traditional sales and marketing goals. This means that they are now an essential community asset, responsible for programs that promote their community as an attractive travel destination and enhance its public image as a dynamic place to live and work. These organizations are necessary because of their destination knowledge, brand management, promotional programs, and the resulting impacts of visitors. Destination organizations are very important because they strengthen our communities’ economic position and vitality.

Through interactive discussions, case studies, and practical exercises, Advocacy Summit equips attendees with the skills and tools needed to effectively work with the elected leaders, stakeholders, and members of the community. It is an opportunity to learn from experts and peers who have successfully navigated policy landscapes while fostering meaningful connections and collaborative relationships.