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The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry or those who are looking to deepen their understanding of the fundamentals of destination marketing, management and sales, with cutting-edge education and the critical skills and knowledge necessary to start or further their careers in the travel and tourism industry.

The updated PDM certificate program is available online, on-demand 24/7. The program is designed to help you build specific competencies in destination organization management by completing a defined educational curriculum, developed by industry experts. Participants will learn:

How destination organizations and the various departments within an organization function
The role of a destination organization within a community
How destination organizations enhance and benefit their communities