Blog Post
That's a Stretch
April 4, 2024
If you're following the growing media mania regarding next Monday's Solar Eclipse across North America, you've likely already heard this one.
Ohio's Lorain County Visitor Bureau has placed a number of Eclipse-related billboards in neighboring Cleveland, at least one of which claims the destination is the only place one can see "totality." One assumes they meant in Ohio...but since they've doubled down on the claim, despite scientific response that refutes the notion, one never knows.
To be sure, it's not often that the County can say they have something that's worthy of residents from "the Land" to make the trip (see website). This is it, my friends...so swing for the fences, even though a link on the County's own website refers to a page that lists no less than 9 communities in Ohio that will experience "totality."
Of course, this sleight of hand very well could have been planned to generate just the media attention it has raised. As a County Commissioner said, "we got free advertising on Channel 3 last night; cost us nothing."
True...but, let's not start making stretching the truth a habit, eh? It's ultimately bad for the credibility of what professional DMOs do every day.
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