Over the past decade, a number of beach destinations have said "no mas" to the chaos of Spring Break crowds. Miami Beach is the latest with a masterful video that proclaims, in no uncertain terms, that they are "breaking up with Spring Break."

The video works on so many levels: the visible distain of the first voice, the no-nonsense reminder of the carnage of last year and the utilization of spokespersons that are just slightly older than the target audience, hopefully creating a degree of connectivity. The video simply nails it.

But, then there are those destinations that still see the value of Spring Breakers, like South Padre Island. And are ready if crowds get unruly.

It's the difference between playing defense and offense...and here's to both destinations realizing their goals.

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