Creating compelling content is essential for attracting tourists to your destination. But how do you stand out in a crowded market? Here are some strategies to identify and create unique content that will capture attention and drive engagement.

• Research Your Destination: Understand what makes your destination unique. Identify landmarks, cultural events, local cuisine, and hidden gems that aren’t widely known. Stuck on where to start check out my other post titled: 25 YouTube Video Ideas for Sharing Your City with Tourists

 

• Engage with Locals: Conduct interviews with local residents, business owners, and cultural figures to gain insights and unique stories. You don’t have to interview the whole town, 10 is a good number to shoot for, and if you are lacking bandwidth a facebook/instagram poll can get you a lot farther than you think!

 

• Utilize User-Generated Content: Encourage visitors to share their experiences and use their content (with permission) to showcase authentic, real-life perspectives. Think Adam’s Destination Marketing Podcast, or my podcast Discover Virginia. Looking to learn how to create a podcast, give Adam Stoker a follow here on the app.

By identifying and creating unique content, and finding out who your target audience is you can effectively capture the attention of potential tourists and differentiate your destination from others.