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Hey Destination Marketers!

πŸ… With the world tuning in to the Olympics, your destination has a golden opportunity to shine. Here are three exciting ways to leverage this global event to promote your local destination:

1. Highlight Local Olympians and Sporting Venues πŸ‹οΈβ€β™€οΈπŸŠβ€β™‚οΈπŸ… Celebrate local heroes! Share stories, interviews, and behind-the-scenes looks at athletes in and around your area that are competing or have competed in the Olympics. Then showcase your top sporting venues, from stadiums to scenic outdoor arenas to highlight what there is for future events.

2. Promote Unique Local Experiences πŸ΄πŸŽ¨πŸš΄β€β™‚οΈ Feature top restaurants, cultural festivals, scenic tours, and outdoor adventures. Create engaging content like virtual tours, influencer collaborations, and live events to highlight what makes your destination special or what it could offer if the Olympics were held in your city!

3. Engage with Olympic-Themed Content πŸ“ΈπŸŽ₯πŸ“± Join the global conversation with Olympic-themed posts, hashtags, memes and challenges. Share fun facts, trivia, and history about local Olympians. Host social media contests and giveaways tied to the Olympics. Encourage locals and visitors to share their experiences using a unique hashtag to create buzz and keep everyone connected and excited.

Using these quick tips, you can make your destination shine during the Olympics!

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