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In the March 2024 installment of the JB Media Digital Drop-in digital marketing strategist and SEO expert Sarah Benoit discusses one of her favorite topics – keyword research. Keyword research has long been a tool search engine optimization and content marketing professionals rely on to develop digital marketing strategies that achieve success.

But keyword research is more than just an SEO strategy!

It’s a form of market research, listening, and learning the language of your existing and potential customers, visitors, clients, donors, or fans.

Join Sarah as she shares tips and tricks for completing DIY keyword research to strengthen the messages shared on your website, social media, email, and other