In a world of endless digital tools and emerging new technologies, marketing, communications, and sales can feel competitive and hard to navigate. The key to success is leveraging your business, organization, or community’s uniqueness, so what makes your brand special is what stands out the most.

That’s where the idea of “Owned Media” starts to really shine.

In this free Digital Drop-in webinar, host and JB Media Institute Lead Instructor Sarah Benoit is thrilled to bring owned media expert and host of the Destination Marketing Podcast, Adam Stoker, to the virtual stage to share:
1. Why owned media matters in today’s marketplace
2. How owned media can help destinations and businesses compete from a place of authenticity
3. Strategies for building an owned media empire

Achieving your goals online requires a holistic approach where you understand your marketing and communications are genuinely creating a digital ecosystem that, when healthy and engaged, can improve your reputation across the web and increase your bottom line.

Watch to get actionable insight and inspiration from a celebrated marketing expert and explore your vision for the next six months and beyond.