Learn Tourism – Knowledge that moves the tourism industry.

Build relevance and cultivate stakeholder alignment. Learn Tourism makes transformative, engaging, and accessible tourism education possible for the tourism and destination industries. Each of the programs we build is designed for adult learners by business psychologists, subject matter experts, passionate nerds, and instructional design professionals. We use the latest in learning experience technology to ensure that your training programs are available when, where, and how stakeholders learn best.

Learn Tourism’s mission is to educate, empower, and inspire the tourism industry. Making it easier for travel professionals to advance their careers, grow their businesses, and sustainably provide more people with life-changing travel experiences.

Learn Tourism is dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. We work with our partners, clients, and students to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape.

We Are Tourism Nerds

At Learn Tourism, we’re passionate about exploring, understanding, and advancing the tourism industry from every angle. Founded by experienced educators and industry experts, we’re driven by an unwavering curiosity. We’re on a mission to empower tourism professionals, community leaders, and frontline workers with practical knowledge, innovative tools, and sustainable strategies. We combine science, business psychology, and adult education to fuel growth, foster inclusion, and build stronger, more resilient tourism economies.

Whether we’re teaching, learning, or building connections, we’re dedicated to making every journey count.

DIY Tourism Brings Actionable, Relevant Training and Education

Digital marketing constantly changes, but you don’t need to navigate those changes alone. Effectively enticing visitors to explore your community, make a reservation, attend your events, and shop at your local businesses is tough enough on its own. It doesn’t get any easier when the platforms, tools, strategies, and trends constantly evolve with consumer behaviors. Digital marketing in the tourism, travel, and hospitality industries requires skill, strategy, and creativity. That’s why we created the DIY Tourism Marketing Conference and the DIY Tourism 365: A Year-Round Learning Community.

In its 8th year, the DIY Tourism Marketing Conference provides the latest digital strategies, resources, and tools to help you reach potential visitors and motivate them to visit. Our programming is developed to help participants attract visitors, increase lodging revenue, engage residents, and create a vibrant local economy. Get ready to level up your tourism marketing and navigate competition, changing traveler behavior, and evolving digital trends.

Join us in Asheville on March 17 and 18 to expand your digital marketing skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone.