ks/6874-2694f14b63ed0fa5.js","651","static/chunks/651-d31fa8ca8540d360.js","2757","static/chunks/2757-8d2cdb4445c202a9.js","2688","static/chunks/2688-e4d4a4412871f5ca.js","8034","static/chunks/8034-39e33ec8357f2a6c.js","5152","static/chunks/5152-922a5ba2496d85ea.js","2612","static/chunks/2612-84ea226ab941a285.js","4298","static/chunks/4298-209f547b60350c2f.js","408","static/chunks/408-2def90ab2dd1047e.js","6944","static/chunks/6944-a40475c8b3be7543.js","4898","static/chunks/4898-9011b9f31628bae5.js","8585","static/chunks/8585-fcdedf5407eec71f.js","7600","static/chunks/7600-a725e5f855402718.js","65","static/chunks/65-68efba4beedc0b28.js","6261","static/chunks/6261-e382ffb9061db80e.js","9025","static/chunks/9025-c653e23313ac7a2f.js","6914","static/chunks/6914-1ce75d4f1ab2de81.js","3390","static/chunks/3390-0a97e4a84ef0e3b5.js","5858","static/chunks/app/posts/%5Bslug%5D/page-2003bec3fc49faff.js"],"PostInteractionsWrapper"] 2b:T56e,

The World Cup will bring the crowds. But will it bring lasting economic impact to your community?

Leveraging Zartico’s integrated data sets, we analyzed 94 mega-event matches to understand what converts event attendance into localized revenue and how any FIFA World Cup 2026 host city can maximize the value of events to their community.

From nearly 3.4 million fans, five themes emerged. Together, they form a blueprint to help destinations capture more revenue and measurable economic impact:

→ Visitors drive impact. Residents largely redistribute existing spend.

→ Food and beverage is the clearest signal of lift. Event-driven revenue shows up first and most consistently at restaurants and bars.

→ Convenience converts fans into spenders. Walkability can mean the difference between a 36% spending lift and 3%.

→ International visitors amplify results. Build on domestic fundamentals and treat global travel as upside.

→ Downtime is the multiplier. The days between matches may generate more value than the match itself.

The matc