Why? New Brand Campaigns From Nike and Las Vegas

Do you think these new campaigns hit the mark?

Nike Re-Thinks the Message

Since Nike and Wieden+Kennedy introduced the “Just Do It” tagline in 1988, it remains one of the most famous brand slogans of all time. Now, it’s been tweaked and a question mark has been added. “Why Do It?” is the result of “Nike’s 18-month marketing transformation to return its brand to relevance,” according to AdWeek.

Las Vegas Reinvents the Reason

With tourism numbers down 12 percent from July 2024 to this year, Las Vegas Convention and Visitors Authority is making efforts to reverse the trend. “Welcome to Fabulous,” a 60-second spot that was launched for kickoff of the NFL season aims to reignite interest in the destination.

Steve Hill, CEO of the LVCVA, said, “We continue to reinvent ourselves. There’s always a new reason to come to Vegas.”The campaign leans on the iconic “Welcome to Fabulous Las Vegas” sign, a staple in the city’s identity for 65 years. Hill expressed confidence in the campaign’s appeal, stating, “We think this campaign resonates well with folks across the country and around the globe.”

Hill emphasized the campaign’s significance, saying, “It marks what we think is a turning point and changes the narrative, changes the economic trajectory, helps to do that in partnership with our resorts in Las Vegas over the next few months.”