LJWhat’s New Where? DMOs and Vendors Making Things Happen
Experience Kissimmee, in partnership with Atlas Obscura, launched the Latin Culinary Trail, a flavorful journey that celebrates the Hispanic and Latino heritage of Osceola County. The Trail features 15 curated restaurants, cafés, food trucks and bars that showcase the heart of Kissimmee’s culinary scene.
On the 250th anniversary celebration of the founding of the city’s Presidio, Visit Tucson continues to highlight voices that bring the city’s full history to life in the series, “Meet Our Makers.” This month, historian Mauro Trejo, founder of Trejo’s Tucson Walking Tours, shared how his tailored experiences delve deeper into Tucson’s layered past.
Visit Knoxville Senior Director of Marketing Alyssa Sloan explained the thinking behind the new tagline, “Calling the Curious,” created with partner The Zimmerman Agency. “This new direction works to welcome all to explore whatever they find interesting as they visit Knoxville. Like who among us, for example, is not curious about the Sunsphere, especially those mysterious upper floors?”
NYC Tourism + Conventions has adopted a new tourism marketing campaign rolling out across 20 global markets through June 2026: Where the World Comes to Play. “As the nation’s number one point of entry for international travel and the home of the FIFA World Cup Final, New York City is the place to be for visitors next summer,” said Julie Coker, President and CEO of New York City Tourism + Conventions. “Whether you’re a soccer fan or simply looking to enjoy all the entertainment that the five boroughs have to offer, we’re extending a heartfelt invitation to come join us in NYC, where the world comes to play. You don’t want to miss it.”
San Diego Tourism Authority has partnered with Tripadvisor and The Shipyard to launch a family campaign centered around an AI-powered itinerary generator that transforms how families plan and book their San Diego getaways. The tool is simple: families answer a few questions and instantly receive a personalized San Diego itinerary tailored to their trip, making vacation planning an interactive experience. This initiative represents an opportunity to combine AI, storytelling, and data-driven targeting to position San Diego as the destination for family travel. Try it here.
The Abbi Agency, an integrated marketing and public relations firm specializing in travel and tourism, has been named has been named Agency of Record for the Town of Taos, New Mexico, teaming up with Benthouse Creative. At the helm is PR Account Director Marissa Le-Baca is a longtime New Mexican who knows Taos well; she previously worked with the town’s marketing and tourism department, making this a full-circle homecoming.
Springfield Illinois Convention & Visitors Bureau has been preparing for the Route 66 Centennial in 2026 for the past eight years. “Being recognized as a Route 66 community at The Sphere in Las Vegas feels so good,” says Scott Dahl, Director of the DMO. “Cheers to the Mother Road, next year will be a legendary ride.”