“Well played Storm Tussey and the team at Discover Puerto Rico!

After ‘The Puerto Rico Song’ by creator Saxboy Billy exploded across TikTok and Instagram, with millions of views and thousands of remakes, the tourism board stepped in. Instead of commissioning a new campaign anthem, they partnered with the creator, flew him to the island, and produced an official music video shot across Old San Juan, El Morro, and other iconic locations. The result is content that feels earned, because it is.

Social provided the signal, smart tourism marketers built on it, awesome to see!” — Jeremy Jauncey, Founder & CEO, Beautiful Destinations

Lyrics

First time in San Juan, mi hijoCapital of Puerto RicoImmediately was enchantedThe whole plane clapped when we landed…

@saxboybilly18

The Puerto Rico Song, a song about Puerto Rico including San Juan and Caguas #puertorico #sanjuan #caguas #puertorico🇵🇷 #sunomusic lyrics: me 🎶: @Suno

♬ original sound – saxboybilly18