al strategists running into the same questions about AI-driven discovery that Brand USA, Sojern, and Destinations International have been raising in their 2026 reporting. The video also includes a practical framework for auditing what Davison calls your destination’s “AI gap” — the difference between how AI models currently describe your destination and how you want them to.

Watch on YouTube. Posted by Tourism Marketing | Matt Davison | TravelTractions.

Thumbnail via Tourism Marketing | Matt Davison | TravelTractions on YouTube

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