In celebration of the World Cup, Visit Seattle partnered with advertising agencies Copacino Fujikado and C+C to create the world’s first drone scoreboard during the city’s inaugural FIFA World Cup 2026 in mid-June, with four more shows to come until July 6. Four hundred drones from Sky Elements Drones form the competing nations’ flags — and the game’s final score — that lasts for 12 minutes long above the Seattle skyline.

credit: Roman Yuferev

“This idea embodies what makes Seattle special to visitors and residents alike. Within one of the world’s most beautiful destinations, you have a place where a passionate sports fandom and a deep spirit of innovation and technology thrive,” said Stephanie Byington, CMO for Visit Seattle. “In welcoming the world to FIFA World Cup 26™, we’re proud to extend that spirit through our celebration at Seattle Center and the Space Needle, a futuristic landmark born from the 1962 World’s Fair. The drone scoreboard is something we hope will leave a lasting impression on fans visiting our city, and those watching from afar.”

credit: Liz Tiamzon