derdale: “Never Lose Your Splash.” It was unveiled during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen.

The campaign includes a series of broadcast and digital videos, audio, print, social content, and out-of-home placements.

Rooted in Greater Fort Lauderdale’s identity as a destination shaped by water, the campaign reflects how its 24 miles of beaches and 300 miles of inland waterways connect communities, cultures and experiences. From lively neighborhoods to a diverse culinary scene, “Never Lose Your Splash” highlights the moments that linger long after the trip ends.

“‘Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Stacy Ritter, president and CEO of Visit Lauderdale. “It’s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.”

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