VISIT FLORIDA has rolled out America 250: A Portrait of Florida, a seven-episode docuseries the state tourism office is using as the centerpiece of its programming around America’s 250th anniversary.

The series profiles seven Florida destinations: St. Augustine, Pensacola, Tallahassee, Cape Canaveral, Key West and the Everglades, Miami, and Tampa. Episodes are hosted on the America 250 FL site and on VISIT FLORIDA’s owned channels, with the rollout around the July 4 holiday.

According to Florida Politics, the first four episodes — Tampa, St. Augustine, Pensacola, and a broader “Unusual Florida” installment — are already live, with Tallahassee, Cape Canaveral, the Everglades and Keys, and Miami still to come. The series leans into Florida’s claim as the first European settlement in what is now the continental United States, anchored by St. Augustine’s 1565 founding, and treats Cape Canaveral, the Keys, and the Everglades as modern chapters in the state’s national story rather than tourism backdrops.

The series sits inside a broader push from America250FL, the state’s official commemoration program, which has been pairing physical installations, traveling exhibits, and county-level events with VISIT FLORIDA’s owned media calendar. It is one of the more visible examples of a state tourism office using a federally significant milestone as the spine of a full-year content program.

Why It’s Notable

Several other DMOs are building similar America 250 content programs, but Florida’s approach is notable for a few reasons. The docuseries is built to live on owned and partner channels rather than paid social, the destinations were picked for narrative reasons rather than ad-spend weight, and the rollout is paced across two months rather than dumped at launch.

It’s also a useful watch for DMOs sizing up their own World Cup and 250th programming. Brand USA’s America the Beautiful platform and its new traveler-confidence push at IPW 2026.