Unlocking Local Pride: How Experience Columbus Achieved Exceptional Engagement

Experience Columbus: Elevating Visitor Engagement Through Community Learning

To improve frontline hospitality and strengthen community pride, Experience Columbus partnered with Learn Tourism to launch the Experience Columbus Insider Program—a training initiative designed to educate and empower local stakeholders. With over 1,000 new enrollments, 100% completion of key lessons, and increased participant confidence, the program standardized knowledge across the tourism workforce and transformed how locals connect with visitors. The result? A stronger visitor experience, a more informed community, and measurable ROI.