The Worst Job in Tourism

An op-ed piece in USA Today suggests that Destination DC’s Elliott Ferguson has the worst job in Tourism (at least today). The President has sent in the National Guard and has called the city “a nightmare of murder and crime.”

But, writer Rex Huppke believes this is actually an opportunity for Destination DC (he doesn’t really…but play along).

Enjoy one of the best send-ups of tourism positioning and advertising I’ve read in years.

And please extend your best wishes to Elliott.