Visit Tucson is launching a new brand and logo on Oct. 15, 2025. If you want to be among the first to know more, register here.

Did you catch the new branding for Visit Billings in Montana? Teasing out “welcoming,” “authentic,” “gritty,” “real,” unforgettable,” and more words, it launched on Sept. 18.

Notice anything new at Explore Minnesota? A refreshed, new look website was launched in July. Designed by an in-house team and implemented by Miles Partnership, users will find ✴️ Star of the North branding 🫡 Streamlined user experience features 🔎 Improved site search and
👉 An easy-to-use navigation.

As part of the Travel South USA brand refresh, you’ll see an updated font, striking destination photography, and a modern color palette. With the creative support of Miles Partnership, the logo is paired with “All Y’all Are Welcome.” The message will be fine-tuned for each international market: Authentic Americana in the UK, depth of experiences in Germany, rich storytelling in France, and clear price-value advantage in Australia and New Zealand—always building traveler-focused campaigns that celebrate the South’s food, music, culture, and outdoor adventures.

In Canada, Destination BC launched a bold new tourism refresh, unveiling six new destination brands under a refreshed Super, Natural British Columbia® parent brand powered by a new creative platform, Let the Outside In. To reflect the natural diversity and emotional pull in BC:

Rainforest to Rockies
The Great Wilderness
Nature’s Heartland
The Birthplace of Adventure
Valleys & Vineyards
The Infinite Coast

A call to return to nature – not only as a destination, but as a source of well-being, inspiration, and transformation. It’s both an invitation and a promise: that the more time you spend outside, the more you’ll discover inside.

Clean and simple. Here’s the new organization name, Winnipeg Economic Development & Tourism and video to explain the why. They say, “Yup, we know it’s not a big change, and in fact we’ve really always been one agency in everything but name.” Nice.

Travel North Tahoe Nevada is undertaking its first resident sentiment survey with Longwoods International. The anonymous survey remains open for two weeks for all residents. Upon completion, participants may enter to win a $100 gift card to a local restaurant. Results will help shape future planning efforts, transportation improvements, beautification projects, and other priorities identified by the community.

Travel Texas has teamed up with SnapSea, a visual marketing platform built for destinations. Visit Sandy Springs in Georgia, Experience Ruston in Louisiana, Visit Stillwater in Oklahoma, and Visit Casper in Wyoming are also working with the vendor. Travel Nevada and Visit Lake Tahoe are also new clients.

Say hello to the newest DMMO, Travel Oregon City. With funding from the City of Oregon City, it “was created in response to the community’s identified need for cohesive and strategic tourism marketing, combining the city’s branding initiative and reflecting the primary economic drivers of the tourism industry through careful board selection. Its mission is to promote Oregon City as a gathering place for all, by providing a variety of experiences through a collaborative, connected, and enduring tourism industry.” The administrator leading this initiative during the first two years is Sylecia Johnston.

Wheel the World has partnered with Colorado Tourism Office and six destinations to verify, enhance, and promote accessible travel services, so travelers can book trips with all the accessibility details they need. As part of Colorado’s sustainability strategy, accessibility and inclusion have been defined as key pillars. Recently, Wheel the World worked with the tourism office and MMGY Global to host the first Accessible Travel Week in Denver, bringing together 20 disability leaders to explore the area, share experiences, build community, and create content that highlights Colorado’s accessibility, inspiring many to travel without limits.

Sphere in Las Vegas is breaking records, bringing in $2 million/day. It’s a holographic interactive experience based on The Wizard of Oz involving a live actor in real time, talking to visitors as they move and speak. Sphere Entertainment Company reports the attraction “has sold more than 500,000 tickets in total and generated over $65 million in ticket sales as of Friday, September 12! Tickets are now on sale through April 2026.”