Steal this idea? Here’s what’s new from DMOs.

Visit Macon is hiring a Director of Paranormal Affairs. The DMO says: “We’re looking for someone to lead guests through the stories that don’t quite stay buried. Late nights? Historic Streets? Guests who swear they just heard something? That’s the vibe. We want a storyteller who can blur the line between history and the unexplained—equal parts host, historian, and empath. No ghost-hunting experience required. But we won’t rule it out. Apply now!”

Visit Milwaukee is running the city’s first-ever Cheese Swap to celebrate Wisconsin’s iconic flavors. “There are cheese-shaped sculptures hidden around Milwaukee and some might have cash inside,” is a teaser to get everyone’s attention, right?

Milwaukee Gold Rush: Something valuable is hidden across Milwaukee—and the clues start here. Solve them first, earn Gold Rush Tokens, and unlock hidden prizes, secret events, and the ultimate treasure.

BTW… Thousands of people are already playing the Gold Rush. And now the hunt is getting bigger as it builds toward the Grand Finale on June 5. 🧀Start your hunt via the link and look for the cheese wedge: https://lnkd.in/gv5NzMfg

Experience Indigenous Oregon “continues a meaningful partnership with the nine federally recognized tribes of Oregon, elevating tribal tourism assets while honoring the cultures, histories and communities that have shaped this place since time immemorial,” explains Director Integrated Marketing Mo Sherifdeen at Travel Oregon.

Pictured here, Kahmussa Green, former Miss Warm Springs, long distance collegiate athlete, and advocate for Missing and Murdered Indigenous Women. “She represents a new generation of leaders carrying forward deep knowledge, tradition and voice and I’m proud we can help create space for those stories and invite visitors to experience Oregon in a more thoughtful, respectful way.”

Virginia Tourism Corporation has approved the creation of a new tourism marketing region, Virginia Piedmont, known as the Commonwealth’s wine country. The change expands Virginia’s tourism structure from 10 to 11 regions.

Explore Minnesota has launched a new campaign, “Come Visit Your Neighbors in Minnesota.” The hope is that the state’s friendly reputation can help dig it out of the tourism slump fueled by national headlines around the presence of ICE. Executive Director Lauren Bennett McGinty said the word, neighborism, “really represented who we are as Minnesotans, people who sort of commit to protecting one another.”

Billboards in New York, Los Angeles, Boston, Portland, Seattle, and Washington, D.C. call on travelers to “come visit your neighbors in Minnesota.”

San Francisco Travel Association and Mindtrip are partnering to power AI driven travel discovery in the City by the Bay. Mindtrip’s AI platform will be embedded into sftravel.com, creating an interactive, conversational planning environment that adapts to each traveler in real-time.

Atlanta Convention & Visitors Bureau is the star of the TV show Wheel of Fortune. Open Road Giveaway gives contestants a chance to spin and win a VIP getaway to Atlanta.

Visit Bellevue in Washington State has a new dedicated Korean language option on its website. This initiative follows a recent visit by South Korean travel agents as part of a Brand USA MegaFam, highlighting the city’s focus on welcoming more Korean visitors.

Visit Greater Palm Springs runs “Meet the Mentors,” an annual initiative to help new travel writers break into the industry. Established travel writers are paired with aspiring travel writers to build skills, confidence, and relationships with industry professionals during a three-night hosted fam trip to the destination.

Los Cabos Tourism is the first Kind Destination to surpass the milestone goal of $1M raised, making measurable impact through Kind Traveler “Every Stay Gives Back.” The program’s donations support the community, environment, and animal welfare in Los Cabos.

Visit Fort Wayne and Deaf Journey collaborate to mark the first DMO partnership in Indiana. This effort represents a powerful step forward in making travel more accessible, inclusive, and celebrated for the Deaf community.