LJParadise Acquires Laurie Rowe Communications
Paradise Advertising & Marketing, Inc., a certified woman-owned nationally recognized full-service marketing agency specializing in tourism and destination marketing announced the acquisition of Laurie Rowe Communications, Inc., a respected public relations agency known for its deep expertise in destination media relations and storytelling.
This strategic move marks the launch of a dedicated, stand-alone public relations division within Paradise, significantly expanding its capabilities and positioning the agency as a national leader in travel and tourism public relations. The integration brings LRC’s client portfolio of over 27 destination organizations across Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, Virginia, and West Virginia into Paradise’s fold. It also includes eight professionals.
Laurie Rowe, founder, assumes the role of Senior Vice President of Public Relations at Paradise. Working alongside Chief Communications Officer Cris Duschek, Rowe will help lead the expanded Public Relations division, collaborating with Vice President Tara Tufo and Public Relations team members across the USA. The acquisition enhances Paradise’s existing Public Relations portfolio, which already includes Columbia County CVB, Little Rock CVB, Santa Rosa County TDO, Visit Savannah, the St. Petersburg Pier, LaPlaya Beach & Golf Resort, and Inn on Fifth.