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New York City Tourism + Conventions is asking for an additional $11.9 million— a 52% increase—in the fiscal year 2027 budget to bring its annual city appropriation to $35 million.

The agency says its city funding has not meaningfully increased in almost 20 years during a time when tourism marketing has become more competitive to attract leisure travelers, business events, conventions, and international visitors.

DMO Powerhouses

Other major US destinations have significantly heftier budgets than NYC. Chicago recently approved a Tourism Improvement District that adds a