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The latest consumer survey from Longwoods International and Miles Partnership indicates a strong fall travel season is about to get underway. Some 74% of American travelers say they are planning a fall overnight or day trip with a surge in outdoor fall activities. Layering outdoor experiences in messaging will hit the right heartstrings with travelers this fall.

“The fall road trip is an American institution, and the intent to travel this fall is strong,” said Amir Eylon, President and CEO of Longwoods International. “However, concerns about the economy, gas prices and inflation are lingering among American travelers.”

Key Takeaways:

Of those with fall travel plans, the top destinations are cities/urban areas (43%) and small towns/rural areas (38%)
Top activities of interest this fall are visiting friends and relatives (52%) and taking a road trip (41%)
There is increased interest in outdoor-based activities compared to last fall with 33% mentioning fall foliage (+10 points)
Activities cited: farmers market (+6 points); hike or bike ride (+5 points); national/state parks +3 points); farm visits with activities (+3 points)

Get the full report from Longwoods International here.

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