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Tata Crocombe is a hotelier that has gone all in on AI and isn’t turning back

This week I chatted with Tata Crocombe. Tata is a hotelier in the remote Cook Islands but he is not letting his remote location hold back his advancement with AI.

In one of the most remarkable conversations I've had since starting this podcast journey, Tata takes us through how going all in on AI has completely transformed not only hotel operations, but also the hotels fortunes.

Whilst many still grapple with where to start, Tata thinks differently and starts everything with AI to see what happens.

This is one you can't afford to miss.

Hear the episode here.

In 2025 the podcast is now found on Spotify and Apple Podcasts (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.

Special offer for the AI Forum by Arival

We also have special offer for those looking to attend the ⁠⁠Arival AI Forum for Destination Experiences⁠⁠ in early October, happening in Washington DC. You'll hear about it early in this episode.

Use Promo Code: FOATOCRDC to get a special discount just for our listeners.

I'll be attending so join me this 29–30 September in Washington, DC for the Arival AI Forum for Destination Experiences — a hands-on, intensive learning forum built for destination experiences leaders serious about applying AI in meaningful, measurable ways.

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