Beyond Influencer Marketing: How Creator Communities Are Redefining Destination Storytelling

The future of destination marketing isn’t finding better influencers. It’s building a community of storytellers who believe in your destination.

The most successful destination marketing organizations aren’t simply hiring influencers anymore. They’re building long-term relationships with trusted content creators who become passionate advocates for their communities.

Join Learn Tourism for an engaging conversation with travel creators Alex Goodstein, Brittany Brown, and Kim Debes, alongside Eric Knopsnyder of GO Laurel Highlands, to explore how creator partnerships are evolving beyond one-time campaigns into collaborative communities that benefit everyone involved.

You’ll hear directly from both creators and a Pennsylvania destination that have embraced this approach as they discuss:

– The magic of authentic collaboration
– What makes partnerships successful.
– How creators work together to amplify stories across multiple audiences.
– Why investing in authentic, long-term relationships drives creativity and reach.
– How cross-pollination and promotion increase measurable results.

When these strategies are implemented consistently, the trust built leads to stronger storytelling, greater visibility, and more sustainable tourism marketing.

Whether you’re a DMO, CVB, tourism business, attraction, or destination partner, you’ll leave with practical ideas for building a creator community that inspires travel, strengthens your brand, and creates lasting value for your destination.

Why Attend?

Learn how to build long-term relationships with content creators instead of relying on one-off influencer campaigns.

Hear directly from creators and GO Laurel Highlands about what makes partnerships authentic, successful, and beneficial for everyone involved.

Discover how creator communities can expand your destination’s reach, tell more diverse stories, and support sustainable destination marketing through ongoing collaboration.