“Writing a Google ad is like proposing marriage, through a keyhole. You’ve got 30 characters to be clear, clever, and irresistible, while your competitor is yelling the same thing in all caps. Let’s talk about how to make people click before they even know why.” — Uttaran Chaudhuri

Over in England, it’s Jane Austen mania this year, the 250th anniversary of her birth. The author’s late 18th and early 19th century stomping grounds from Bath to Winchester to the family’s former cottage in rural Hampshire are ranked #1 by The New York Times in “52 Places to Go.”

POV: We love adopting a creative of-the-moment, engaging tone of voice, escaping from corporate-talk and advertising jargon to come up with something like this!

P.S. Are you using AI to coax playfulness out of ad copy “that flirts, dazzles, and wins the auction like it just inherited a country estate”?