Every year, HSMAI spearheads an effort to identify the HSMAI Top 25: Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution as picked by their peers. Chosen for their creativity, ingenuity, drive and impressive successes, they are individuals who excel in their field and are at the top of their game. These are people who led a transformative initiative or campaign, or tackled a challenging situation with creativity and success, or launched a cutting-edge idea that drove real business results.

The 2025 Top 25 Extraordinary Minds:

Samir Bhatnagar, AVP, Commercial Strategy, Ashford
Kelly Bridwell, Director, Brand Strategy, Peregrine Hospitality
Timothy Bush, Chief Marketing Officer, Visit Lake Charles
C.A. Clark, Vice President of AI, Miles Partnership
Christina Davis, SVP of Product & Operations, Tambourine
Eric Ettlin, Senior Vice President, Marketing, Aimbridge Hospitality
Dan Fernandez, Vice President, Digital Marketing & Strategy, Concord Hospitality
Chris Hardy, Vice President of Commercial Strategy, Parks Hospitality Group
Noreen Henry, Chief Revenue Officer, Hospitality Solutions
Nick Horgan, Chief Commercial Officer, Amaze Insights
Amy Huff, Vice President of Sales, The Cosmopolitan of Las Vegas
John Jimenez, VP of E-Commerce and Revenue, Noble Investment Group
Leslie Kaminski, Vice President – Global Sales, CoralTree Hospitality
Amanda Moore, Vice President, Digital Strategy & Innovation, Preferred Travel Group
Abhijit Patel, Vice President, Revenue Management and Commercial Strategy, Choice Hotels International
Crystal Pernici, Global Director, New Ventures, IDeaS – A SAS Company
Charles Pollard, Director, Performance Reporting & Analytics, Marriott Digital Services
Tanya Pratt, GVP, Oracle Hospitality Strategy and Product Management, Oracle Hospitality
Travis Rank, Senior Director, Worldwide Sales, BWH Hotels
Janette Roush, SVP, Innovation & Chief AI Officer, Brand USA
Natasha Scott, SVP, Americas Commercial & Revenue Management, IHG Hotels & Resorts
Sine Scott, Director, Field Marketing, Omni Hotels
Jim Smith, Vice President, Revenue Strategy & Distribution, Driftwood Hospitality Management, LLC
TJ Walz, SVP, Data Strategy & Analytics, MMGY Global
Jason Zvatora, Vice President – Commercial Strategy APAC, Outrigger Resorts and Hotels