This is an easy and very useful read on How the New LinkedIn Algorithm Works in 2025. It explains why some posts have tremendous visibility while other posts have less of an impact.

Note: If you are trying to help increase visibility on a post, you must do more than just like it. Check out the “Science of Comments” section on the infographic.

? Key Insights:

1. Quality over quantity
2. Comments create powerful growth
3. The average post gets 65% less impressions
4. However, engagement per post is up by 12%.
5. There are 16% more LI ads than in 2024
6. AI comments are not as effective
7. Posting 1-2x per day is optimal
8. Video reach has dropped 200%

? Best practices:

1. Pick the right format (carousels & cheat sheets)
2. Write posts between 800-100 words
3. Shorter sentences increase readability by 30%
4. Strong ideas and graphics boost performance by 36%
5. Two-sentence hooks perform 20% better
6. Like your own post for a 5% lift
7. Comment on posts that are 2-3 days old
8. Infographics and carousels perform 1.9x better
9. Comment for 15 mins when warming up your account
10. Comment for 15-30 mins after posting

? Engagement Ratios

1. Very High Engagement: Repost
2. High: Good Comment, Dwell Time, Save
3. Medium: Emoji
3. Low: Like

H/T to Charles Harris for sharing this and to Chris Donnelly for creating this super useful & detailed graphic.