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In this episode, you will learn about destination marketing strategies, the benefits of FAM trips, and strategies for businesses to prepare for groups from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media.

Rhonda has more than 20 years sales and new business development experience. She has worked in technology, environmental services and hospitality and travel industries. She is a master at creating relationships, working with prospects and turning them into sales for Break The Ice Media’s tourism clients. She has a deep understating of sales strategies, relationship development and creating win-win opportunities.

What you’ll learn about in this episode:

What Rhonda does at Break The Ice Media
How Rhonda works with receptive operators to make their lives easier
Marketing and sales tactics that Rhonda uses with receptive operators
The proper follow-up and why it’s important in marketing
Why Rhonda loves FAM tours
The importance of educating everyone involved on ho