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“Already a client for media and creative, Visit Cheyenne has tapped Madden Media for public relations, “bringing everything together under one unified, insight-driven storytelling strategy,” says Madden Media.

In Northern California’s wine country, Sonoma County Tourism has appointed FINN Partners as the new public relations agency of record. The agency is supporting the DMO through an integrated approach including media relations, strategic partnerships, activations and domestic initiatives with a focus on a longstanding commitment to responsible destination stewardship. Sonoma County Tourism also appointed Austin, Texas-based ad agency Idea Peddler to handle marketing, paid media and creative. The DMO previously worked with Fahlgren Mortine.

Mindtrip, a personalized, AI-driven trip planning tool, has announced a new partnership with Stay Healdsburg in Sonoma Valley, California.

Tourism Economics and Connect are partnering to provide DMOs with new access to data that shows how their MICE marketing efforts influence the recruitment of meetings and events that drive significant economic impact for their communities.

The New York City Football Club has announced Visit Tampa Bay as an official tourism partner. As part of the collaboration, the DMO will leverage the sports team’s digital platforms and in-stadium presence to highlight the Florida destination.

During a trade mission, Brand USA President Fred Dixon told reporters in Bengaluru that India had overtaken the U.K. as the second-largest overseas source market to the U.S. In 2025, there were more than two million arrivals from India, up 40% over 2019. Visa wait times remain lengthy, with U.S. Travel Association indicating that if backlogs were cut to 40 days, inbound arrivals could exceed three million by 2027, delivering an extra $4 billion in export revenues to the USA.