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“Forge On” is the new slogan hammered into the marketing campaign from VisitPITTSBURGH. Highlighting the city’s evolution from its industrial roots, the campaign emphasizes Pittsburgh’s enduring strength, spirit, and grit. Targeting Wash., D.C. with 20 bus wraps and ads in a “station domination,” other markets are go beyond the usual 500-mile radius. The largest-ever campaign for the DMO is timed to launch with the April NFL draft. Emily Hatfield, vice president of marketing & communications, said 78% of past visitors to Pittsburgh found the city appealing, according to the Future Partners’ 2025 Brand Tracking Study of 3,000 respondents and Madden Media-led stakeholder focus groups involving Pittsburgh visitor industry partners.

TravelWisconsin.com “just got a comprehensive upgrade, and it is looking absolutely incredible,” says CMO Shane Brossard. “Take it for a spin and let me know your thoughts!”

VisitWest Hollywood.com is a completely redesigned website. The new site introduces an AI-powered trip planning tool from partner Mindtrip for building personalized itineraries. A new enhanced backend shows a calendar of events that continually refreshes. The website launch is timed to coincide with a new destination campaign, “Unmistakably West Hollywood.”

Little Rock Convention & Visitors Bureau has launched a marketing campaign called “Love You Some Little Rock” to build on record tourism growth. The initiative is part of a 10-year plan to boost tourism and strengthen the city’s national presence.

Sonoma County Tourism is partnering with Wheel the World to enhance travel accessibility, which led to 72 local businesses being verified for features such as step-free entrances, accessible parking, and roll-in showers. The initiative aligns with the county’s broader “Wine Country for All of Us” campaign, ensuring that visitors of all abilities can experience the region’s diverse attractions with greater ease and confidence.

Southeast Tourism Society and Wheel the World have announced a new partnership. This means that Wheel the World will be able to better “connect with 350 DMOs across 13 states, a huge opportunity to expand accessibilioty awareness and provide educartional resources to help destinations become more inclusive.” Starting with the May newsletter from STS, there will be quarterly communications from WTW.

Awestruck, which works with travel PR clients, is selected as AOR for Great Western Catskills, the DMO for Delaware County Economic Development, New York.

Madden Media welcomes Visit Shreveport-Bossier in Louisiana as a new client.

Gold! Visit Oakland has a new billboard celebrating their hometown winners: Alysa Liu, Kehlani, and Ryan Coogler.