Visit Buffalo’s new brand campaign, the “That’s Buffalo For You,” creates a phrase that can be followed by a two-word slogan to encapsulate the essence of the city. The themes inspire a color palette around these native elements.

Buffalo’s Story

“Polished Grit,” to highlight the city’s reinvented industrial sites
“Refreshingly Spicy,” to emphasize Buffalo’s diverse food scene
“Historically New,” to capture restored landmarks

“This brand comes directly from Buffalo’s people,” said President and CEO of Visit Buffalo, Patrick Kaler, in a press release. “We listened carefully, and what emerged is a message steeped in local pride and authenticity. This isn’t just about marketing—it’s Buffalo telling its own story.”

Happy 716 Day

On July 16, the staff at Visit Buffalo had some fun on the date that matches the 716 area code. The DMO’s new brand logo and color palette created in partnership with MMGY Global are inspired by Buffalo things: wing sauce, Niagara Falls, restored historic landmarks, the riverfront, and repurposed grain silos.

Here’s the ultra-fun part — the DMO staff split up into teams for a color hunt.

And when they found it, they snapped it on their phones to share the results, seen here.