OpenAI has confirmed it wants at least $200,000 as a minimum commitment for ChatGPT ads. For some brands, ad testing will begin as early as February 6. ADWEEK reports that beta testing will be small and tightly controlled.

What else is being reported so far:

Who Sees Them:
Free users and those on the $8/month ChatGPT Go plan in the U.S.; Plus, Pro, Business, and Enterprise subscribers are exempt.

Format:

Ads appear at the bottom of chat responses, are clearly labeled, and are contextually relevant to the user’s query.

Privacy:

OpenAI states conversations remain private from advertisers, and user data isn’t sold.

User Control:

Users can turn off personalization and dismiss ads, with options for ad-free access via paid plans.

Content Restrictions:

Ads avoid sensitive topics (health, politics) and won’t appear for users predicted to be under 18.

Core Promise:

Ads do not influence ChatGPT’s organic answers.