Robert Patterson, SVP of Tourism Partnerships at Mindtrip will be presenting the findings of new research in more detail at ESTO. He’s sharing a link to access the research report: https://go.mindtrip.ai/ai-readiness-report.

Summary:

Travelers have moved two years ahead of the destinations serving them, and until now, no one had measured the gap. Conducted by MMGY Intelligence and commissioned by Mindtrip, Sabre, and Sojern, this first-of-its-kind study examines traveler and DMO AI readiness side by side, surveying over 1,000 travelers and 100+ destination leaders to reveal exactly where the delta opens across discovery, planning, and booking. You’ll leave with a clear readiness framework and a practical action plan to close the gap before it closes you.

A Look Inside the Report:

The study found that 54% of travelers have already used AI to plan travel and 75% intend to use AI for future trips. Meanwhile, only 22% of destination marketing organizations (DMOs) currently offer AI trip-planning capabilities on their websites, and just 26% have a documented AI strategy. With 72% of DMO leaders saying organizations that fail to adopt AI within the next two years risk becoming irrelevant in destination discovery, the industry is at a crossroads with a gap that is becoming increasingly difficult to ignore.