Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has been uniquely affected by the recent decline in the tourism industry. As one of the cities closest to the Great Smoky Mountains National Park, Pigeon Forge relies on tourism as a major piece of their economic stability. Listen and learn how they have navigated the challenges presented to them, as well as what they are planning for the months to come.

“I would encourage destinations to do as much research as they possibly can and find a way to ask their guests what’s important to them. It doesn’t matter what I think, it doesn’t matter what they think, it matters what that mom from Cincinnati thinks. Does she feel safe in coming here?” -Leon Downy on the importance of surveying your target audience

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.