On this episode of Destination on the Left, I talk with Bradley Kautenburg, Executive Director of the Algoma Area Chamber of Commerce in Algoma, Wisconsin. Bradley shares how a small lakeside community neighboring some of Wisconsin’s best-known tourism destinations has embraced its authentic character as its greatest strength. We discuss the power of collaboration, the importance of remaining open to change, and how destination leaders can build stronger organizations by focusing on community, partnerships, and a willingness to challenge long-held assumptions.

What You Will Learn in This Episode:

How Bradley’s career journey shaped his approach to destination and chamber leadership
Why Algoma has embraced its welcoming culture as a defining competitive advantage
How changing organizational mindsets can unlock new opportunities for growth
What questions Bradley’s team asks before making strategic decisions
Why collaboration between neighboring chambers creates better outcomes than competition
How intentional partnerships help strengthen both tourism and local communities
Why staying open to change is one of the most important leadership skills for today’s destination professionals

Discovering the Competitive Advantage That’s Been There All Along

Located along the shores of Lake Michigan at the base of Wisconsin’s Door County peninsula, Algoma sits beside some of the state’s most recognizable tourism destinations. Rather than trying to compete with larger neighbors, Bradley explains how the community has learned to lean into what visitors consistently remember most: the friendliness of its people, its active arts community, and the genuine sense of belonging guests experience during their stay.

One of the biggest lessons Bradley shares is that sometimes a destination’s greatest competitive advantage is hiding in plain sight. For years, Algoma’s welcoming culture simply felt normal to the people who lived there. It wasn’t until the Chamber began viewing the community through the eyes of visitors that they recognized this authentic sense of place as something truly distinctive. That shift in perspective now influences how the destination tells its story and creates memorable visitor experiences.

Building an Organization That Is Ready for the Future

When Bradley stepped into his leadership role, the Chamber was navigating financial challenges familiar to many community organizations. Rather than focusing solely on budgets, he recognized that lasting change required something deeper: helping the organization become comfortable with change itself.

Throughout our conversation, Bradley shares how his team evaluates new ideas through three simple questions: Does it strengthen the organization? Does it benefit members? Does it serve the community? Those guiding principles have helped shape decisions ranging from investing in new technology to expanding business resources while continuing to support tourism. His approach demonstrates that sustainable leadership often comes from creating a culture that welcomes innovation instead of resisting it.

Why Collaboration Will Always Beat Competition

One of my favorite parts of our conversation centers on Bradley’s belief that neighboring organizations accomplish far more by working together than by competing for attention. Regular meetings between local chambers have become opportunities to coordinate events, exchange ideas, share professional development, and support one another through common challenges.

Bradley also offers practical advice for building successful collaborations. He explains why establishing shared goals, agreeing on boundaries, and approaching partnerships with intentionality creates stronger relationships over time. Whether coordinating community events, recognizing educators across multiple school districts, or simply providing one another with fresh perspective, these partnerships illustrate how collaboration strengthens destinations, organizations, and the people who lead them.

Above all, Bradley reminds us that openness—to new ideas, new perspectives, and new partnerships—is often the catalyst that allows both organizations and communities to evolve while remaining true to the qualities that make them special.

Resources:

Website: https://visitalgomawi.com/
LinkedIn: https://www.linkedin.com/in/bradley-kautenburg-3b674315a/