Andi Thoreson, Marketing Director at Fargo, North Dakota joins the Destination Marketing Podcast to talk about the opportunities and challenges of having a destination that is well-known for being the setting for the 1996 film Fargo. Topics include the true experience of Fargo, the Silicone Prairie, the wood chipper, having a dedicated visitor experience manager and understanding how to capitalize on the misconceptions from the film and using them as a benefit to help the destination and the goals of the CVB.

“People want experiences, they want to really dive into a community and what separates it. I mean at this point I don’t know if there’s a city in the world that doesn’t have breweries and murals so it’s what can you do and what can you create that’s unique to your destination.” – Andi Thoreson on really understanding what makes your destination unique.

Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.