In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: Why does a DMO actually exist, who is its primary customer, and if funding disappeared tomorrow, who would fight to bring it back? With live audience polling and real-time debate from DMO leaders across the country, the conversation cuts through the industry’s tendency toward polite agreement and confronts an uncomfortable truth — as AI begins to disintermediate destination websites and reshape the entire travel research funnel, DMOs that have built their value proposition around web traffic alone may be sitting on a house of cards. It’s one of the most candid conversations in destination marketing you’ll hear this year.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.