nty. With the 2026 FIFA World Cup looming, Snohomish County is in a unique position. Located directly between host cities Seattle and Vancouver, they’ve developed a “secondary destination” strategy to capture the overflow of international fans. Nick and Richard also share their playbook for maximizing a global event without being the primary host.

Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!

The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

2f:T41f,{"@context":"https://schema.org","@type":"Article","headline":"422: The World Cup Strategy Most Destinations Are Missing with Nick Shekeryk and Richard Porter","description":"In this episode, Adam is joined by Nick Shekeryk and Richard Porter from Discover Snohomish County. With the 2026 FIFA World Cup looming, Snohomish County is in","author":{"@type":"Person","name":"TourismIQ"},"publisher":{"@type":"Organization","name":"TourismIQ","logo":{"@type":"