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On this week’s episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the significance of owned media as a fundamental pillar in every marketing plan to combat the declining effectiveness of paid media.

“Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price

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