The chief marketing officer of Visit Panama City Beach, Jayna Leach, joins Adam to discuss inclusivity in destinations. She shares the positive changes she has seen in her destination because of its “Fun for All” campaign, an inclusive initiative that prioritizes accessibility and fun for all. She also touches on the power of influencers and how to incorporate them into your marketing strategy.

“I think it is being very authentic to your destination and…having that information I think for us it wasn’t so much a campaign, but we wanted it to still be on-brand. And so “Fun For All” really means fun for every single person that comes to the destination.” – Jayna Leach

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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