Adam talks with Jaimie Hart, senior marketing manager at Discover The Palm Beaches, about working remotely and traveling the world. Jaimie discusses arranging group events and marketing to companies and organizations at a destination where individual leisure is the norm. Later, she dives into the value of print advertising in a world of technology.

“We have to really listen and understand like — what are the questions that you are getting from your planners and your customers? What are they looking for and how is the industry changing? We can read studies and researches being done all day, but when we can really drill down and say this is what they need, those are insights that are invaluable to us as marketers.” – Jaimie Hart

Discover The Palm Beaches

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.