TourismIQ
170: Julie Gilbert • Moving a DMO from Destination Marketing to Destination Leadership
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TourismIQ
Podcast

170: Julie Gilbert • Moving a DMO from Destination Marketing to Destination Leadership

By TourismIQ

On this edition of DMOU, we welcome Destination Door County CEO Julie Gilbert to discuss how under-managed tourism had begun to challenge the summer retreat of my youth. A half a century ago, Door County was a quaint, easy to maneuver vacation destination for those of us who had discovered these unique villages. As she arrived in 2021, it was clear that action was needed to preserve paradise. In this episode, we’ll discuss Sustainability, Community Relations and developing a substantial Grant Program that endears the DMO to its residents. Join us.

Podcast Details

Destination Marketing Organization University

Hosts: dmou