Getting influencers and travel writers to pay attention is a great way to showcase what you are offering to the travel and tourism public. Bringing them onsite and having them write about your organization can be a big public relations win. But how do you make the connection? Email and phone calls are hit-or-miss at best, if you haven’t got an established relationship already.

That’s why a tactic called the “desk-side visit” can really break the ice and get you and that writer enthused about working together. On this episode of Destination on the Left, we do a deep dive into the desk-side visit. How do you make it happen? How does it really make a difference in your organization?

Today we are talking to one of the Break The Ice Media team members in a team cast episode, Sarah Blackwell.

Sarah is a consultant and brings knowledge of the public relations industry to her work at Break The Ice, including the ability to write, pitch and tell a great story. Her experience working with journalists and a passion for PR and social media has allowed her to help her clients get great exposure and effectively connect with their target audience. Sarah is a graduate of The College at Brockport Suny with a bachelor of Science and Journalism and Broadcasting, with a concentration in PR and a dual degree in English.

She joined Break the Ice Media in 2013 and brought with her hospitality and marketing experience from internships at Disney, Southwest Airlines, American Cancer Society, and the Susan B Anthony House. Since joining Break The Ice, Sarah leads many of the travel PR clients that the agency serves, including the Haunted History Trail of New York State, Genesee County Office of Tourism, and the Canadian PR program co-op made up of 15 partners. She is very involved with the Public Relations Society of America, Rochester Chapter serving as a board member and co-chairing the PRISM Awards Committee.

Full show notes available here: https://breaktheicemedia.com/podcasts/sarah-blackwell-desk-side-visit/