With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester.

In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host “Destination on the Left,” a highly successful tourism marketing podcast.

As a business owner, I know what it takes to be successful. I founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. I have the ability to uncover unique marketing opportunities and develop marketing and public relations initiatives that help clients build long-term success.

On this episode of Destination on the Left, I reflect on whether 2021 has been an easier year than 2020 and why the travel industry hasn’t been able to make up the lost ground that we had hoped. I share the key elements that make up our culture at Break the Ice Media and explore our seven essential core values and how we promote and live those values. One of the changes to our work environment that COVID-19 brought was the move from sharing an office to working 100% remotely — so I also want to take some time to discuss how we collaborate and stay connected as a team.

What You Will Learn in This Episode:

The seven core values at the heart of Break the Ice Media
Why the travel industry is still having to make adjustments to welcome guests safely
How employers in the industry have the power to change the culture of our organizations and create places of work that value and respect their employees
Why we are so intentional about the culture at Break the Ice Media
Communication tools we use to stay connected now that we are all working from home
Ways that your employees can give you feedback and insight into what they enjoy and would change about the company

Our Values and Mission

In my opinion, one of the key reasons that Break the Ice Media has not only survived but thrived during the COVID-19 pandemic is that we have leaned on our values. Transparency was an essential feature of navigating the challenges of recent unprecedented events as a business owner.

It was so important to me to be very transparent with our team members about where we were in the moment, what the choices were, and why those choices and decisions could change on a dime. As we head towards the end of 2021, we continue to weave our seven core values into our day-to-day practices to keep what it means to work at Break the Ice Media at the forefront of our minds.

Collaboration and Respect

Our core values give us a clear understanding of who we are as a company, and understanding what we value makes it easier to make decisions and navigate the challenges of the road ahead.

As a team, we devoted a lot of time to thinking about our core values and ensuring that what we chose really embodied the company’s ethos. Collaboration is one of the values that resonates deeply with me (as you won’t be surprised to learn). We are collaborative — it is the bedrock of Break the Ice Media. In our team, everyone’s ideas, input, and talents are valued, and as a result, we all feel heard, valued, and respected.

To learn more about Break the Ice Media, please head over to the contact links below:

Email: nicole@breaktheicemedia.com
Website: www.destinationontheleft.com/summit
Website: https://breaktheicemedia.com/
Twitter: @Break_TheIce
Facebook: @BreakTheIceMedia