Gretchen Hall, President and CEO at Little Rock Convention and Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about her journey in the tourism industry and how her past experiences have helped her prepare for the coronavirus pandemic. Topics include the importance of educating your community, as well as how to pivot a campaign to fit a new situation.

“I think we’re all doing the best we can. A lot of us have really pulled back in closer to home and we’re establishing better relationships with our stakeholders that are definitely going to pay dividends when we start coming out of this. I think we will have many more community partners coming out of this than we had going into it.” -Gretchen Hall on creating new community partnerships during the coronavirus pandemic.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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