Sara Toliver, President and CEO of Visit Ogden, joins the Destination Marketing Podcast to discuss the amazing transformation that has occurred in her destination over the past several years. Topics include cultivating a quality of life that is attractive to potential visitors, as well as how to escape stereotypes and grow your destination into the kind of place you’d like it to be.

“It’s sometimes hard to get out of the firehose of the crisis coming your way, but if you can use it as an opportunity to take a step back and refocus and understand that there is always an opportunity to do better or do things differently, then sometimes those crises give you an opportunity to take a risk that might be harder to take on a normal day.” -Sara Toliver on refocusing and taking risks in crisis situations

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.